About Nectr Energy
Nectr creates functional caffeine pouches for energy and focus without nicotine, sugar, or artificial ingredients. Founded by three friends from Sweden and California, the brand combines Scandinavian pouch heritage with functional ingredients like Cognizin Citicoline.
Team
Brett Martin
President & Co-Founder
Brett Martin is the president and co-founder of Nectr Energy, based in San Diego. He leads the company's retail expansion and serves as Nectr's primary spokesperson, overseeing partnerships with Target, Walmart and Royal Farms across 808 US doors. Brett founded Nectr to build a functional alternative to energy drinks without nicotine, sugar, or crashes.
Oskar Klavebäck
Co-Founder
Oskar Klavebäck is co-founder of Nectr Energy, leading product development, formulation and research partnerships. Based between Stockholm and San Diego, he drives Nectr's collaboration with Uppsala University on next-generation pouch delivery technology and advocates for stricter industry standards around ingredient transparency.
Jared Martin
Co-Founder
Jared Martin is co-founder of Nectr Energy, working across operations, brand strategy and category development. He has been instrumental in positioning functional pouches as an entirely new consumer category, separate from nicotine. Together with his brother Brett, Jared has built Nectr from concept to national retail distribution.